"Design is that area of human experience , skill and knowledge which is concerned with man's ability to mould his environment according to his material needs"- Archer.B (1973)
"Everything is design. Everything!"- Paul Rand
"Design is a plan for arranging elements in such a way as best to accomplish a particular purpose "- Charles Eames
In my opinion design is a mix between science and art. Designers create something using scientific principles whilst focusing on the aesthetic and functional elements of the product. Without science a product will not be functional and without art the product won't be aesthetically pleasing to the eye. There fore the two go hand in hand. Having a holistic approach to a design project will enable all the elements to come together in a harmonious and practical way. One of the most recent and important studies that designers are making use of is the study of Aerodynamics. This study has helped many businesses grow. This is the scientific part of the Streamlining Movement which became very popular in the 1930's. This is a perfect example of how science and art come together.
The definition of design is very subjective. There has never been one main definition and this allows many different approaches and philosophies toward the subject. The term 'design' touches upon various different disciplines such as; Painting, furniture design, interior design, Architectural design, Fashion design and also engineering.
Design started from as early as 300,00 BC, where is was used as a means of decoration and communication. As time passed, through different movements, design was used to re-invent cities in a more modern way.
Why is design important?
Today I think design is important for many reasons. Firstly, it communicates a persons ideas to his or her audience. For example, many artists painted paintings in order to express what they were feeling or to communicate what was happening. Secondly, design is important because especially today, it attracts people to buy products. Design is an important factor in the worlds economy. Graphic design had now become an important part of many marketing strategies and marketing plans of different companies. Another reason why design has become very important is because of sustainability. Companies are always trying to come up with different products and one major task for designers is to create a design that does not hurt the environment or the inhabitance of that environment. This has become a very important and costly factor.
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